AI Lead Generation CRM
Autonomous lead qualification, response, and CRM sync — end to end.
A production automation that turns inbound leads into booked consultations without a human touching them — while keeping every system of record in perfect sync.
The client's inbound leads went cold within hours. SDRs juggled Airtable, Google Sheets, Gmail, and the CRM manually — losing 40%+ of qualified leads to slow response and inconsistent follow-up.
We engineered an event-driven n8n workflow with an AI decision engine that ingests leads, classifies intent, personalizes outreach, updates every system of record, and books consultations — all in seconds.
- Realtime webhook lead ingestion
- AI intent detection and qualification
- Personalized email + SMS response generation
- Bidirectional CRM sync (Airtable + Sheets)
- Automated consultation booking
- Retry queues, DLQs, and observability
- Human-in-the-loop escalation for edge cases
- Webhook ingress with idempotency keys
- AI decision engine (OpenAI) for intent + scoring
- Response generator with brand-guardrails
- Multi-channel dispatch (Email + SMS)
- Bidirectional CRM sync layer
- Observability: retries, DLQs, incident routing
- 01Discovery
Mapped every existing manual step and system of record.
- 02Architecture
Designed the event-driven n8n workflow mesh.
- 03Build
Implemented AI decision engine, dispatchers, and CRM sync.
- 04Harden
Added retries, DLQs, and observability.
- 05Launch
Cutover with parallel run and rollback safety.
- Speed of first response beats every other conversion lever.
- Idempotency is non-negotiable in event-driven automations.
- Human-in-the-loop escalation preserves trust at edge cases.
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